It’s important to note a charity partnership doesn’t always need to be about business, and should not solely be about increasing commercial value. Alignment with brand, vision, and values is critical. The partnership needs to make sense to the charity’s supporters and to the company’s customers and employees. The non for profit must be highly tuned to its constituents, mission, and brand, and carefully evaluate partnerships that will enhance its public position. The corporation must recognise that striking the right balance is much more than providing a cheque and ticking a box.
The Distinguished Gentleman's Ride: More than 115,000 participants in 648 cities from 101 countries raise awareness and $6.3M USD to help fund research into prostate cancer and support men's mental health on behalf of The Movember Foundation.
Blackmores Sydney Running Festival: Just 18 years old, the event now boasts over 33,000 participants from over 66 countries each year. The event is also a hugely successful fundraising activity supporting a number of local and national based charities. In 2017, the event helped to raise over $1,750,000 for charitable organisations. The total funds raised since inception is over $18,650,000.
OneWave is a non-profit surf community tackling mental health issues with a simple recipe: salt-water, surfing, good mates and Fluro Friday’s. Since launching in Bondi in 2013, OneWave, has reached over 50 beaches Worldwide, raising awareness and reducing social stigmas around mental health issues through their Fluro Friday sunrise sessions, OneWave Surfing Experience and colourful social media activity.
Note: Agenda and Speakers subject to change