Back to All Events

Adelaide Fringe Festival & The Sydney Gay and Lesbian Mardi Gras: How do you gain the best result for both Sponsors and your Event ?

In this session, we explore two intricate events and their strategic approach to financial sponsors of their events.

Born 58 years ago , The Adelaide Fringe Festival has grown up to become the Southern Hemisphere’s largest, and Australia's biggest ticket selling open access arts festival. Entertaining over 700 000 people in 2019, The Festival will explore their strategic relationship with their key sponsor, Bank SA, outlining the key planning and outcomes of their partnership.

The Sydney Gay & Lesbian Mardi Gras is one of the oldest, continuously operating LGBTQI organisations in Australia - celebrating its 40th anniversary in the year that Marriage Equality became legal. The 17 day multi-arts festival has an audience of over 600,000 - 38% of which travel from overseas and interstate - making it one of the largest festivals and an important tourist attraction in NSW. Partnerships with Sydney Mardi Gras have large scale activations to consider, but also a key stewardship role in the LGBTQI space.

This session outlines the key elements to their relationship planning, how Mardi Gras collaborates in partnerships to achieve programming, community support, and increasing visibility of LGBTQI people - the important role played by Pride Networks and agency, as well as issues based communications campaigns.

Presented by:

  • Heather Croall - Director and Chief Executive Officer, Adelaide Fringe Festival

  • Nick Reade - Chief Executive, BankSA

  • David Martin Harris - Head of Partnerships, Sydney Gay & Lesbian Mardi Gras

Screen Shot 2019-03-26 at 8.52.54 pm.png

Note: Agenda and Speakers subject to change