With large-scale event periods across multiple venues, time-frames and audience sectors, Racing Victoria has to employ a multi faceted approach to their customer engagement. This case study will detail the process involved in setting the strategy and direction of the RVL customer program including digital, marketing communications, brand, events and CRM. Marcia Allan will outline how leading a culture of excellence that prioritises exceptional customer experiences, grows engagement in Victorian thoroughbred racing.
Marcia Allan - General Manager, Customer Strategy and Engagement, Racing Victoria
Note: Agenda and Speakers subject to change