Activating at an event with visitation of 2.3 million, means many eyeballs are going to see your activation, but only a portion of that audience will experience your activation. Samsung Australia detail their ambitious 2018 activation at Vivid, their strategy around passive and active users, the user experience internally, lessons learnt and what they have taken into 2019, as they launch a bigger and even more ambitious activation. Experience their 2019 activation with a private tour exclusive for Event Summit attendees during the lunch break.
Jamie Skaltsounis - Senior Event and Experience Manager (Mobile Division), Samsung Electronics
Note: Agenda and Speakers subject to change