Harnessing the Power of Social Media & PR

Session Information

Minta Burn
International Media Manager, Tourism Australia

Tourism Australia - Managing Multiple Markets
Responsible for working closely with 15 international markets to deliver Tourism Australia’s International Media Hosting Program (IMHP), Minta will outline how the Global PR team implemented an effective framework for visiting journalists and broadcast crews. She will explain the ongoing education program for international colleagues and reveal some of the wins and challenges of minimising risk for the IMHP, to maintain consistent and cohesive comms and messaging across multiple Markets.

Stacey Piggot
Director, Secret Service PR
Head of PR, Secret Sounds Group

The Falls Music & Arts Festival  - Moving a Music Festival in A Day

In late 2015 the Victorian leg of the Falls Music & Arts Festival site in Lorne was threatened by bushfires that  ravaged towns on the Great Ocean road. Late on the 26th of December the call was made to move the festival to an entirely different location over 50km away, with the event opening to patrons at 10:00am on the 28th of December. Stacey details the communications / PR process she and her team followed, the key decision making, challenges, techniques and avenues that were utilised to get the right information to the 16 500 patrons attending the event, key stakeholders and media.

Alex Zaccaria
Director, Bolster

Go to Market Strategy - Tips and Techniques for Obtaining Social Cut-Through

The team at bolster manage digital and content strategy for a wide range of Australian events including Splendour In The Grass, Groovin The Moo, American Express Open Air Cinemas, Laneway Festival, GABS, The City2Surf, Melbourne Racing Club and many more. Alex will outline three key areas where his team has utilised key social media strategy, tools and techniques to achieve cut-through for event / experience messaging, ticket sales and event attendance. 

Jacqui Abbott
Managing Director, Pulse Communications

Designing Unique Experiences that Generate Fan-Driven News

The team at Pulse communications manage Public Relations for a wide range of brands and organisations with passionate fan followings including Ikea, KFC, Virgin and XBOX. Jacqui details how to create unique experiences for people that ultimately generates fan-driven news and brand love. 

Key Outcomes for Attendees

  • What are some of most current and emerging tools, techniques to broadcast, attract an audience, maintain an audience and create ticket sales to an events?

  • How do you maintain a cohesive message across multiple events / multiple event sites?

  • What do you do if something dramatic changes at your event - how do you correctly communicate with your audience and what steps should you follow?

  • How do you manage and deliver on the expectations of a passionate fan-base?

Presented By

Minta Burn
Global Media & PR, Global PR and Advocacy Manager, Tourism Australia

Alex Zacharia
CEO, Bolster Digital

Jacqui Abbot 
General Manager, Pulse Communications

Stacey Piggot 
Director, Secret Service PR
Head of PR, Secret Sounds Group