Darryl Jeffrey

Chief Operating Officer, Sydney Showground

Darryl is the Chief Operating Officer for Sydney Showground, the venue and event management business of the Royal Agricultural Society of NSW (RAS).

In this role Darryl is responsible for the overall leadership and direction of all operational departments of Sydney Showground. A world-class venue, Sydney Showground delivers over 100 national and international events annually, including music festivals, sporting events, exhibitions and trade shows. Sydney Showground has partnerships with the AFL and Cricket NSW , with the Greater Western Sydney Giants and Sydney Thunder utilising the boutique Sydney Showground Stadium for their home matches. Every year, Sydney Showground delivers the RAS of NSW’s flagship event, the iconic Sydney Royal Easter Show. Australia’s largest annual ticketed event, the show attracts circa 900,000 people over 12 days.

Prior to his role at Sydney Showground Darryl gained extensive leadership and operational experience from a career spanning more than 13 years in the military. Since 2008, Darryl has channelled those skills into a successful career within the events, leisure and sports venue industry.