Jason Fielding

Senior Vice President, Managing Director IMG LIVE Australia, Endeavor Global Marketing

IMG LIVE operates within Endeavor Global Marketing, the cultural marketing centre of Endeavor. 

Endeavor (formerly WME | IMG) is a global leader in sports, entertainment and fashion operating in more than 30 countries. Named one of Fortune’s 25 Most Important Private Companies, Endeavor is comprised of a number of industry-leading companies including WME, IMG and UFC. The Endeavor network specialises in talent representation and management; brand marketing, sponsorship and licensing; media sales and distribution; event operation and management; and sports training and league development.

At IMG LIVE, we specialise in strategic partnerships & experiences in sport, entertainment, retail, culinary and beverages. IMG LIVE passionately delivers services in partnerships and experiences with expertise in strategic partnerships, brand strategy and activations, commercial rights representation and events. 

Current Australian projects and Clients include Jack Daniel's, The Walt Disney Company, Marvel, CUB | ABInBev, Corona, Pure Blonde, CITI, Qantas, ALDI MiniRoos, Neil Perry, The Rockpool Dining Group, David Jones, James Viles & Biota restaurant, Ben Shewry & Attica, The Westin Hotel, Dan Hunter and Brae.

Prior to IMG LIVE, I was Founding Partner and CEO of TSC, previously known as The Sound Campaign. TSC was established in 2007 and became Australia's leading independent agency in strategic partnerships and experiences before teaming up with IMG LIVE to form IMG LIVE Australia.

From 2001-2007, I was GM of Music and Entertainment at Octagon and established the music divisions of Octagon in the UK and Australia. At Octagon, I was involved with Vodafone and Manchester United and was part of the Vodafone/Ferrari team.

Specialties: Strategic Partnerships, Experiential, Commercial rights representation, sponsorship consulting, event creation and management, chef representation.