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Marcia allAn

General Manager Customer Strategy and Engagement, Racing Victoria

An innovative marketing leader with proven capability in creating cohesion between brand promises and exceptional customer experiences. Most of my career has involved driving a customer and digitally-focused transformation agenda to improve revenue and customer loyalty outcomes for some of Australia's most recognised brands.

With 15+ years leadership experience, I am recognised as someone who is committed to building and leading high performance teams/culture.

With a passion for business transformation and innovation, I look for opportunities where I can either help organisations migrate revenue from physical to digital channels or, where I can identify new revenue opportunities and lead these concepts in market.