Content Director, Event Summit
Director For Events and Experiences.
Sam has a career spanning over 20 years in events, marketing, media & project management, including National Marketing Manager Triple J Radio, Director Jam Recordings (Good Vibrations Festival), Sales & Promotions Manager Universal Music along with production & programming roles for the Falls Music & Arts Festival and activation programming for Splendour in The Grass.
Sam’s key achievements include:
Asahi International Beverages
Project managed Asahi's live experience expansion into Australia, resulting in the most successful execution in South East Asia of the Asahi Extra Cold experiences.
Multiple activations from first to market concepts, closing down roads, hiring planes with amazing integration for Foodora, Avis, Tim Tam, Smirnoff, Lindt, Sonos, Ben Sherman, American Express, J&B, Havaianas, Billabong Australia, Unicef, and many more.
National Marketing Manager Triple J
With 2.2 Million weekly listeners, Sam managed marketing, promotion, strategic partnerships and events.
Co-Founder & Director Good Vibrations Festival
Developed a concept to national touring festival of 34,000 in its first year.
Production Management & Artist Programming Falls Festival
Various roles over a 15-year period for audiences of 70,000 attendees spanning four Australian sites.
Event Director Surfaid International Ball
Transformed a loss-making event into the biggest profit in the organisations history.
Artist Liaison Manager
East Timor Concert Tour, eight-day, five-date tour or award winning artists entertaining Australian Troops in operational theatre.