Session Information

Whilst Sport and Music may have been the traditional crowd pullers, food related events are the new music, they are the new sport in terms of buzz, participation and relevance. Food events are seeing record attendances throughout Australia. They are a vehicle to drive visitation to venues, they cover wide demographics and niches, they provide an outlet for a wide variety of brands to have consumer touch-points and are an integral / growing feature of stand alone sporting and music events. Companies, organisations and venues are turning to food to realise the new audience and revenue opportunities.

IMG Live, part of Endeavour are one of the market leaders of food activation, integration and events. Servicing a wide range of brands along with cornerstone Food Events including Taste and Gourmet Escape, they are working with a wide range of third parties to harness the power of food focussed event engagement. Join Jason & guests as they detail the current food event environment; discuss execution of current events and where they see the growth of food events in the coming 2- 5 years.

Key Outcomes for Attendees

  • What are the current growth areas in Food Events?

  • What is proving successful for brands in activating in this space?

  • What is the consumer sentiment around food?

  • What Food events have been executed well - and why are they successful?

  • What Food events sectors are seeing growth at this moment?

  • What growth areas are forecast for the coming year?

Presented By

Jason Fielding
Senior Vice President, Managing Director IMG LIVE Australia, Endeavor Global Marketing

Neil Perry
Chief Brand & Culinary Officer The Rockpool Group

Hannah Pike
Managing Director, IMG Culinary Australia

Jodie McLeod
Marketing Manager, Emerging Brands & Partnerships, Diageo Australia

Scott Howard
Commercial Director, Endemol Shine