New Content Technology & Activations: An Intersection
HAVAS Sport and Entertainment, part of the wider HAVAS group of companies, totals in excess of 25,000 employees around the world, with offices located across New York, Paris, London, Sydney, Melbourne and across Asia. HAVAS Sports & Entertainment (HSE) partner their portfolio of brands with Sport, Music, Film, TV, Talent and Special Events to bring major campaigns to life utilising sponsorship, ambassadorships, live activations and premium content creation which is driven by rigorous data & insight research, strategy, creative and robust measurement.
Local clients include, but are not limited to, LG, Procter & Gamble (Gillette), working with Cricket Australia, and Moet & Chandon through the partnership with Hugh Jackman's international blockbuster - The Greatest Showman.
HAVAS Sport & Entertainment recently won a major competitive pitch for Red Bull to host one of the largest activations in the country, Red Bull Flutag.
Latest technology intertwined with content delivery is a driving differentiator for HAVAS Sports & Entertainment in the Australian Market. This session will be highlighting some of the unique content technology plays that have been successfully aligned to sporting and brand activations across their portfolio of clients. Giving a unique and detailed insight into this space will be the organisations general manager Francis Coady.
General Manager, ANZ, Havas Sport & Entertainment